Performance Marketing & Campaign Lead
We are seeking a digital leader with >8 years in digital and performance marketing. Start-up experience an advantage. You are a paid media specialist and possess a proven track record in creating effective business strategies, forming strategic partnerships and growing profit in global and local structures. You demonstrate an in-depth understanding of digital tools, trends and business models and are able to create campaigns to drive user acquisition.
- Proposition building, marketing and partnerships to boost marketing performance
- Form strategic partners to drive category growth and user penetration or subscriptions
- Initiate strategic projects to optimize the effectiveness and efficiency to build zujuGP as #1 East-West media, tech and football set up
- Define the end-to-end strategy to fuel the growth of group, starting from insights & category analysis, assortment/vendor management, thematic campaign, delivery optimization to strategic partnership, adapting strategy to local specificities and sharing best practices across teams/countries
- Identify opportunities in developed and emerging markets and build acceleration programs to grow brand equity
- Establish performance marketing best practices to exponentially improve our marketing efforts and effectiveness, from reach to customer growth, lead gen, campaigns, revenue etc.
- Expertise in SEM, paid and performance marketing
- Ensure all content/activities/campaigns are optimised with tracks (UTM etc) for iteration and reporting
- Ideate campaigns for lead generation
What You Can Expect
zujuGP creates opportunities and digitises fan experience for 4B who love the sport. You will have the opportunity to work with diverse and international teams and partners, and also have the freedom to shape and grow your role with us. We want driven people who can help us push the boundaries and come with fresh ideas and who are prepared for trade-offs to ensure that the right products goes to market. This position to be based in Singapore.