Connecting football fans across the globe through digital communities
zujuGP was founded in 2021 by Singapore business magnate, and owners of Spanish La Liga club Valencia CF as well as co-owners of English Salford City, Peter Lim and his son Kiat Lim, in partnership with football superstar Cristiano Ronaldo.
Our vision, captioned as #WritingTheFutureOfFootball, is to create a digital community of football fans and to enhance the connection that both businesses and fans have with football. We aim to do this by revolutionizing football fan engagement through the power of cutting-edge technology and by establishing a deep football network to bring fans closer to their favorite teams and players.
In 2022, the Lim’s acquired Tokigames, a gamification technology company, and its team led by co-founders Mervyn Lau, Benedict Goh, Matthews Chang, and Warren Goh, to develop and deliver rich, immersive digital experiences and activities to football fans across the world. Within a year, the team has forged a new category of football gaming and delivered a world’s first platform, ‘Kickoff by Zuju’, offering a dimension of fan engagement that cuts across real-world matches and mobile gaming.
Kickoff by Zuju, the digital gamification arm of zujuGP, is focused on creating a digital football playground by gamifying football content. It aims to provide fans with a football experience that is interactive, engaging, and empowering, as well as to create a new football subculture that enables fans to feel included and involved in match by elevating the significance of micro-events happening in real-time during a match through live gameplay.
Exploring a partnership?
We welcome visionaries who are looking to build a digital football future together.