Footballverse

Cristiano Ronaldo – Football’s first mask changing 变脸 warrior

For our launch commercial, zujuGP decided on a creative direction to communicate a replica of what is possible as football faces its most disruptive transitions yet.  Simply – Technology. At a time when new ideas jostle with the old and as football tries to keep stride or stay afloat, one thing is clear – change is …

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Technology will change fan experience and behaviour in Asia & everywhere

Smartphones have not been around that long but have already changed the way fans think, act and behave. Some fear that they will lead to fewer fans at stadiums. “I think phones, I think technology has been the decline in attendance” said Northwestern coach Nick Fitzgerald when asked why attendances at College Football had been …

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NFTs in football – a quick introduction to the sport’s latest trend

In this first instalment of a two-part series covering the ins-and-outs of NFTs in football, we look at how the football world engages with fans through the use of these tokens. Non-fungible tokens, or NFTs, are digital representations of assets that can be bought and sold online with cryptocurrency, and are generally encoded with the …

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